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2023 Ford F-150 Lightning Lariat Electric Motor AWD Azure Gray Metallic Tri-Coat Factory MSRP: $79,635 Priced below KBB Fair Purchase Price! 2nd Row Heated Seats, Active Park Assist 2.0, Equipment Group 511A High, Ford BlueCruise 1.0, Forward Sensing System, Power Tilt/Telescoping Steering Column w/Memory, Pro Trailer Backup Assist, Pro Trailer Hitch Assist, Rain-Sensing Wipers, Tow Technology Package, Trailer Brake Controller, Twin Panel Moonroof. Price does include the following rebates (everyone qualifies): $7500 - Retail Customer Cash. Price does not include tax, title, license and service fee ($399).